Google Authorship is about determining you to be a genuine author and proving the authenticity of the content that you write and publish for a website. In a layman’s term, it is about connecting and establishing your identity as an author of the blog you write for by connecting it to the Google+ profile. Google search results return searches and use this authorship as a byline where your avatar is displayed. In this way people searching the web will be able to identity who is the author of the content and make it easier to look for a particular author too.
Advantages of Google authorship
Every content writer dreams of getting greater visibility and higher hits for their content. And what better way for that than connecting their Google+ account with the content directly? This may give weightage to the author’s profile and higher traffic since Google+ is also a social networking website. The links can be easily shared between people through it and prove more useful in grabbing the attention of people. It also makes it easier for someone searching several contents written by the same writer and keeping it streamlined and more user-friendly.
Most common issues in authorship and their most effective solutions
Using the right profile picture and its importance
Setting up Google Authorship is actually quite easy and comprises of a few easy steps. The set up also needs a profile picture that you might have given already but may not see that image appear on a Google search result. This may be heartbreaking but a problem that can be easily fixed by a few troubleshooting techniques. Always crosscheck whether the Google+ profile picture of yours is identifiable or not. Also ensure there are no images in which you are wearing sunglass, caps, etc, basically anything that can cover up your face and make you less recognizable. Remember, Google prefers a full face on the picture and that’s the choice you should go with while selecting a profile picture.