Keyword stuffing is an unethical SEO
practice which leads to banning a website in search engine ranking. It is very
old SEO technique which is still used by many SEOs. Though many SEOs are
using keyword stuffing in smart way. Those SEOs might be lucky as their website
not penalized in latest updates from Google. Keyword stuffing is black
hat on page SEO technique. Keyword
stuffing occurs when a web page is filled with keywords in the meta tags, alt
tags or in content of a web page. Keyword meta tags is not used by Google for
ranking web pages. SEOs use repetition of words in meta keywords tag.
I have analyzed many search queries
for different industries and verticals in 2013. I have found keyword stuffing
still works. I have seen may websites rank well just because they stuffed
keywords in title, alt tags of images, title attribute of links and content. It
is observed that not all website caught by Google’s anti-spam algo in the year
2013. I have seen the website which are very new with PR 1 or 0 are coming on
top just because keyword stuffing in its source.
In Title Tag
- Title Tag is the most important
element in on page SEO. Many SEOs are targeting title tag for keyword stuffing
while Google Quality guidelines recommend using appropriate and unique title
tags.
Keyword Stuffing in Meta Description – I have seen many SEOs put all the keywords in their meta description tag and Google shows these tags in its search result snippet. It looks odd to white hat SEOs.
Keyword Stuffing in Meta Description – I have seen many SEOs put all the keywords in their meta description tag and Google shows these tags in its search result snippet. It looks odd to white hat SEOs.
In Meta Keywords
- Usually people stuff keywords in
meta keywords tag. But meta keyword tag is not used by Google for its SERPs.
Bing and Yahoo use meta keywords tag in their algos.
In Image Alt Tags
- Still most of the SEOs using this
technique. In the recent days I have checked so many sites they are using it.
It is not surprising that Google has not banned these sites yet. As not 100%
spammers caught by Google. But be aware and do not use keyword stuffing in
image alt tags.
In Content
- SEOs using keyword stuffing in
content also. Mouse over div + java scripts based content on web pages that
doesn’t make sense to the reader. For example a software development company
writes content what is software development on its home page. It also writes
content about SDLC, different software applications. But that content is used
for ranking purpose only. Real users will only be interested what kind of
software company develops, what are the key areas of those software
applications or products. This topic is still not captured in many SEO blogs.
As Search engines always suggest that page should have content, but that
content really make sense to readers. I always prefer to have content which is
read by visitors. Create content for users not for search engines. You can
Stuff Keyword in Content but it should be in a well manner so that when visitor
read your content it seems to be good for them. Not simply putting all the
keywords without any sense. One thing while Stuffing the keywords also remember
the Keyword Density, it should not be so high. You can also go to this post "Best Seo Optimization Techniques To Promote Your Website".
