Introduction to keywords
A part of successful search engine optimization of web pages is working out what keywords your prospective visitors might type in to a search engine to find your site. Some are more competitive than others - try searching for 'Seo Tips' in Google, there are millions of results! For smaller, optimizing web sites it is better to target less popular keywords and phrases to begin with and aim for success with those.
Each page on your site should have one to three related keyword phrases that are site-specific. For example,say you have a page all about Seo Tips. Good phrases to target on this page would be Search Engine Optimization, seo Techniques, or Best Seo Tips. See what I mean? They're all related, and they're all pointing at the same general content on the page.
