Importance of Site Speed in SEO Efforts : A SEO Technique

Importance of Site Speed in SEO Efforts

There are many search engine optimization (SEO) techniques that bloggers and website owners could apply to be able to improve page ranking and make websites known to a wider audience. One of the things you must not overlook when doing SEO is ensuring that your web site has decent site speed. Why is site speed important and what can you do to improve yours?

Poor Load Time Affects Readability

Google includes site speed as one of the so-called “signals” in its page ranking algorithms, although it “doesn't carry as much weight as the relevance of a page.” According to the Google Webmaster Central Blog, there’s currently less than 1% of search queries that are affected by the site speed signal.

Relevance is what drives online users, upon landing on your page, to want to know more about what your website offers, to navigate deeper into your website pages. However, if it takes too much time to load your site, then all the hard work you put in producing relevant content would be wasted. 

Negative Impact for Your Website Ranking

According to an article from Moz.com, poor site speed could negatively hurt your page ranking if your pages take a dreadful amount of time to load. It’s something that could hit you if for instance, your relevancy scores and link metrics are pretty close to that of your competitors’. 

Enhanced User Experience

It’s true that the negative effect of slow site speed to your page ranking is minimal and presents no serious cause of alarm, but you might be missing out on chances of further improving your rank if you don’t optimise the speed of your site.  

Google, as we know, aims to provide the best experience to online users by constantly fine-tuning its search engine results pages—awarding higher ranking to reputable sites and “punishing” those that try to spam online users. Focus on improving your on-site processes, as much as you implement off-site SEO techniques, and you can bet that Google, and your readers, will surely love you.

What Is Google Authorship and Why It is Important For Seo | Ethical Seo Tips

Google Authorship

Google Authorship is about determining you to be a genuine author and proving the authenticity of the content that you write and publish for a website. In a layman’s term, it is about connecting and establishing your identity as an author of the blog you write for by connecting it to the Google+ profile. Google search results return searches and use this authorship as a byline where your avatar is displayed. In this way people searching the web will be able to identity who is the author of the content and make it easier to look for a particular author too.

Advantages of Google authorship 

Every content writer dreams of getting greater visibility and higher hits for their content. And what better way for that than connecting their Google+ account with the content directly? This may give weightage to the author’s profile and higher traffic since Google+ is also a social networking website. The links can be easily shared between people through it and prove more useful in grabbing the attention of people. It also makes it easier for someone searching several contents written by the same writer and keeping it streamlined and more user-friendly.

Most common issues in authorship and their most effective solutions

Using the right profile picture and its importance

Setting up Google Authorship is actually quite easy and comprises of a few easy steps. The set up also needs a profile picture that you might have given already but may not see that image appear on a Google search result. This may be heartbreaking but a problem that can be easily fixed by a few troubleshooting techniques. Always crosscheck whether the Google+ profile picture of yours is identifiable or not. Also ensure there are no images in which you are wearing sunglass, caps, etc, basically anything that can cover up your face and make you less recognizable. Remember, Google prefers a full face on the picture and that’s the choice you should go with while selecting a profile picture.

Top 8 Reasons Why Blogs Fail : SEO Tips

In the recent past, there have been several successful blogs and some unsuccessful ones. When it comes to the failure of a blog, several reasons can be attributed to it! You can share several things and share your views through the tool called blogging. Regardless of whether you are a writer, web designer, web developer or online marketer, you should know the reasons for the failure of your blog and analyze ways and means by which you can avoid mistakes.

Whether you are planning to start a blog or are an experienced blogger, you can use some seo techniques and tips outlined below to improve your skills and avoid failure! You can also Refer to "Best Seo Techniques To Improve Your Website and Blog"

Premature Launch

Premature launch of the blog can lead to its failure. You should make it a point to write lots of posts/articles before launching your blog. Your articles and posts should be researched thoroughly and edited so that it can draw the attention of a large audience. Sharing the blog on Facebook and other social media forums is also a good idea if you are keen to get a good response. 

You can also start writing for relevant blogs and get a byline by which you can link directly to your blog. You can start asking for favors once you have posted your articles on a lot of blogs that are relevant to yours.

Does Keyword Stuffing a "Seo Trick" beneficial in 2013 ?

Keyword stuffing is an unethical SEO practice which leads to banning a website in search engine ranking. It is very old SEO technique which is still used by many SEOs. Though many SEOs are using keyword stuffing in smart way. Those SEOs might be lucky as their website not penalized in latest updates from Google. Keyword stuffing is   black hat on page SEO technique. Keyword stuffing occurs when a web page is filled with keywords in the meta tags, alt tags or in content of a web page. Keyword meta tags is not used by Google for ranking web pages. SEOs use repetition of words in meta keywords tag.

I have analyzed many search queries for different industries and verticals in 2013. I have found keyword stuffing still works. I have seen may websites rank well just because they stuffed keywords in title, alt tags of images, title attribute of links and content. It is observed that not all website caught by Google’s anti-spam algo in the year 2013. I have seen the website which are very new with PR 1 or 0 are coming on top just because keyword stuffing in its source.